- Видео 2 332
- Просмотров 8 472 757
Marketing The Rainbow
Нидерланды
Добавлен 11 окт 2006
Representation -- visibility -- normalization -- tolerance -- acceptance -- respect.
Marketing The Rainbow is the name of my PhD Research and consultancy services. In these, I look at the question "Does the gay consumer really exist?" As a result of my research I have come across many images and videos, some of which are displayed here, and some on my Instagram account: marketingtherainbow
Marketing The Rainbow is the name of my PhD Research and consultancy services. In these, I look at the question "Does the gay consumer really exist?" As a result of my research I have come across many images and videos, some of which are displayed here, and some on my Instagram account: marketingtherainbow
Boots - Mrs. Claus Werkshop - Make Magic (Walgreens, UK, Christmas 2024)
Boots (Walgreens U.K. subsidiary) 2024 holiday ad, which stars Bridgerton actor, Adjoa Andoh, as Mrs. Claus, became the target of conservative criticism over its casting and use of gender-inclusive pronouns.
The spot shows Andoh as Mrs. Claus stepping into her living room only to find her husband, Santa Claus, fast asleep in front of the fire. So she takes Christmas into her own hands, getting her “elfluencers” to assist. At one point she refers to one of the elves featured as “them.”
Some of the characters are clearly gender-diverse.
The work prompted division on platforms such as X and Facebook, leading to a trending hashtag on the former, #BoycottBoots, and an accompanying petition from ...
The spot shows Andoh as Mrs. Claus stepping into her living room only to find her husband, Santa Claus, fast asleep in front of the fire. So she takes Christmas into her own hands, getting her “elfluencers” to assist. At one point she refers to one of the elves featured as “them.”
Some of the characters are clearly gender-diverse.
The work prompted division on platforms such as X and Facebook, leading to a trending hashtag on the former, #BoycottBoots, and an accompanying petition from ...
Просмотров: 7 831
Видео
KPN - Pride Verified, campaign video (the Netherlands, 2024)
Просмотров 2734 месяца назад
Leading Dutch telco has been setting up rainbow campaigns since 2015. This one was launched in 2024 under the "Better Internet" umbrella theme. It aims to reduce online hatred and create a safer online presence for LGBT . Next to this campaign video, there was a series of 5 TikTok Talkshows, filmed at the infamous Milkshake Festival in Amsterdam. "Since 2020, online hate towards the LGBT commun...
KPN - Pride Verified, TikTok Talkshow 3 (the Netherlands, 2024)
Просмотров 584 месяца назад
Leading Dutch telco has been setting up rainbow campaigns since 2015. Pride Verified was launched in 2024 under the "Better Internet" umbrella theme. It aims to reduce online hatred and create a safer online presence for LGBT . Next to a series of 5 TikTok Talkshows, filmed at the infamous Milkshake Festival in Amsterdam and hosted by Robert Rodenburg, there was a captivating campaign video.
KPN - Pride Verified, TikTok Talkshow 2 (the Netherlands, 2024)
Просмотров 644 месяца назад
Leading Dutch telco has been setting up rainbow campaigns since 2015. Pride Verified was launched in 2024 under the "Better Internet" umbrella theme. It aims to reduce online hatred and create a safer online presence for LGBT . Next to a series of 5 TikTok Talkshows, filmed at the infamous Milkshake Festival in Amsterdam and hosted by Robert Rodenburg, there was a captivating campaign video.
KPN - Pride Verified, TikTok Talkshow 1 (the Netherlands, 2024)
Просмотров 234 месяца назад
Leading Dutch telco has been setting up rainbow campaigns since 2015. Pride Verified was launched in 2024 under the "Better Internet" umbrella theme. It aims to reduce online hatred and create a safer online presence for LGBT . Next to a series of 5 TikTok Talkshows, filmed at the infamous Milkshake Festival in Amsterdam, there was a captivating campaign video.
KPN - Mooiste Contact Fonds, Christmas dinner (the Netherlands, 2023)
Просмотров 524 месяца назад
KPN - Mooiste Contact Fonds, Christmas dinner (the Netherlands, 2023)
Nomad (Bouyges) - Perfect Day (France, 1999)
Просмотров 1626 месяцев назад
This video from last century shows a gorgeous man and woman, who get married in a lavish wedding as "Unchained Melody" by The Righteous Brothers plays. On their honeymoon, they go to a magnificent chateau and, as they arrive at their room, immediately become passionate on the table and on the floor without even waiting to take off their wedding clothes. The woman then excuses herself to go to t...
P&V Insurance - The toothbrush (Belgium, 2000)
Просмотров 1296 месяцев назад
Shot through a bathroom window, the obscured picture shows a man brushing his teeth as another man comes from behind him with a hug and kiss on the back of his neck. The voiceover says, "Eric never wanted to know anything about a longtime relationship. But from today on, he has changed his mind." The tagline: "P&V, we insure life the way it is." Through its ad agency spokeswoman, P&V says "soci...
HUMO - Bee (Belgium, 2002)
Просмотров 1146 месяцев назад
Humo is a popular Dutch-language Belgian weekly radio and television magazine. It has always shown a satirical side. In this commercial, they tell us that you get a free fruit-flavored condom with next week's issue. A scholarly-looking woman at a cafe is besieged by a bee repeatedly hitting her mouth. The pay-off tells us why: those fruit-flavored condoms condoms... At the end of the ad, a youn...
Sensoa - Spit or swallow? (Belgium, 2008)
Просмотров 2246 месяцев назад
An educational video from Belgian non-profit Sensoa and their website allesoverseks.be. Girl - with her mouth full - asks a website: "Can I get an STD from swallowing sperm?" It seems like a regular straight situation, but then she meets her brother in the hallway, who also has his mouth full. Music: Lost In Love Vox - Barker|Lomax Content owners: ORFIUM (HEXACORP LTD)
HUMO - We Want More (Belgium, 2008)
Просмотров 3346 месяцев назад
Humo is a popular Dutch-language Belgian weekly radio and television magazine. It has always shown a satirical side. In this commercial, they tell us that you get a free ribbed condom with next week's issue. A choir of vaginas sing "We want more" in anticipation, soon joined by what seems to be a male ass. A similar storyline was used in 2008 when a fruit-flavored condom was the free give-away:...
AT5 - Roze Bier, pinkwashing en Queer Marketing (2024)
Просмотров 776 месяцев назад
Ik werd uitgenodigd door het Amsterdamse tv-station AT5 om mijn mening te geven over "pinkwashing" en de manier waarop Bud Light vorig jaar is omgegaan met transgender influencer Dylan Mulvaney. Haar filmpje van 48 seconden veroorzaakte een beursdaling van 4 miljard, plus verlies van marktaandeel en merkwaarde. Lees mijn artikelen hierover: * Bud Light en de vrouw van 4 miljard (2023): www.brig...
Bottega Veneta - Towards You (China, Qixi 2023)
Просмотров 1526 месяцев назад
This Qixi clip by Bottega Veneta has a clear queer vibe - justr like the one in 2022 - with at least one gay and one lesbian encounter. OK, and some straight ones. Bottega Veneta’s Qixi project won over both LGBT insiders and general consumers due to a consistent brand image featuring discreet elegance and the inclusive expression of love. The 2022 video: ruclips.net/video/fxLwHT7fxnQ/видео.htm...
Bottega Veneta - Love, in Motion (China, Qixi 2022)
Просмотров 1266 месяцев назад
Bottega Veneta’s Qixi film - which cast same-sex couples to portray the inclusivity of love - resonated greatly among Chinese audiences. Themed as “Love, in motion,” the film spotlighted three couples (including gay men, lesbians, and a straight couple) cycling the alleyways and countryside of Qingdao, a port city in eastern Shandong province. Bottega Veneta’s Qixi project won over both LGBT in...
Converse - Proud To Be | Converse Pride (2024)
Просмотров 1746 месяцев назад
"PROUD TO BE 🌈🌟 This Pride, we’re continuing our support by partnering with It Gets Better, The Ali Forney Center, BAGLY Inc., The Theater Offensive, Homotopia Festival, COC Nederland, and IGLYO. The 2024 Proud To Be Collection is a celebration of the organizations and queer leaders creating spaces for LGBTQIA members to be seen, thrive and grow. Learn more on Converse.com. 📸: Cully Wright" Sho...
Calvin Klein - Behind the Scenes with Jeremy Pope (Pride, 2024)
Просмотров 1376 месяцев назад
Calvin Klein - Behind the Scenes with Jeremy Pope (Pride, 2024)
Calvin Klein - On Set with Cara Delevingne (Pride, 2024)
Просмотров 3226 месяцев назад
Calvin Klein - On Set with Cara Delevingne (Pride, 2024)
Calvin Klein - 100% Pure Love ft Cara Delevingne and Jeremy Pope (Pride 2024)
Просмотров 3626 месяцев назад
Calvin Klein - 100% Pure Love ft Cara Delevingne and Jeremy Pope (Pride 2024)
Calvin Klein - Justice Smith & Nic Ashe Came Back Together Happier | This is Love (Pride, 2022)
Просмотров 466 месяцев назад
Calvin Klein - Justice Smith & Nic Ashe Came Back Together Happier | This is Love (Pride, 2022)
Calvin Klein - Jeremy Allen White in Calvin Klein Underwear (2024)
Просмотров 926 месяцев назад
Calvin Klein - Jeremy Allen White in Calvin Klein Underwear (2024)
Zalando - Let me tell you... about us | Progress & Masculinity | Pride at Zalando (2023)
Просмотров 156 месяцев назад
Zalando - Let me tell you... about us | Progress & Masculinity | Pride at Zalando (2023)
Zalando - Let me tell you... about us | Representation & Family | Pride at Zalando (2023)
Просмотров 56 месяцев назад
Zalando - Let me tell you... about us | Representation & Family | Pride at Zalando (2023)
Zalando - Let me tell you... about our community | Pride at Zalando (2023)
Просмотров 136 месяцев назад
Zalando - Let me tell you... about our community | Pride at Zalando (2023)
Zalando - Let me tell you... about me | Pride at Zalando (2023)
Просмотров 266 месяцев назад
Zalando - Let me tell you... about me | Pride at Zalando (2023)
Zalando - Pierre's Time | Pride at Zalando (2024)
Просмотров 776 месяцев назад
Zalando - Pierre's Time | Pride at Zalando (2024)
Zalando - Sebastian's Time | Pride at Zalando (2024)
Просмотров 396 месяцев назад
Zalando - Sebastian's Time | Pride at Zalando (2024)
Zalando - Simone's Time | Pride at Zalando (2024)
Просмотров 176 месяцев назад
Zalando - Simone's Time | Pride at Zalando (2024)
Morgan Stanley - Old School Grit New World Ideas (2024)
Просмотров 1636 месяцев назад
Morgan Stanley - Old School Grit New World Ideas (2024)
Modus Vivendi - compilation video swimwear (2022)
Просмотров 7258 месяцев назад
Modus Vivendi - compilation video swimwear (2022)
I was there! Doing Steadicam! Traveling half the world for a washing detergent 😂
Best commercial 😊
Disgusting, not only you mock the culture and race but on top of it had to add LGBT to it 🤮
Is this dating app just for the alphabet people because that's all I see on the commercials.
I still pull this up and shove it in my GFs face cause it’s hilarious, I mean seriously who is drinking bud light and getting drunk? You would need to drink 30 of those beers to feel tipsy, 90% water, im an Irishman
Omg I remember that
This is the funniest shit. So where now meant to seriously believe that cameras are racist as well now? Woke just gets woker 😂😂😂😂😂
In the Country We Love
What’s the song. So good
@@devangv112 try Shazam
@ found it - My Sun - Dave Crowe
Every single photo they took with alleged "Pixel 6" were more than enough light captured to begin with. Yet the extreme one with reversed lighting can easily be fixed with focusing on the subject then gain light so HDR+ can do the rest.
2025 채코제 보러 왔습니다🎉
Kim looked so much more fulfilled with Ye and her family. Now she’s back in the wilderness and don’t have a home anymore. Sad!
Kim, go back to Kanye and look after your family instead of s7utting around with these other losers
Love it!
Great taste ! Less Filling !
Mañana habrá una marcha de la comunidad LGBT en Argentina ❤❤❤ . Comparto a todos este video. Espero que le llegue a muchas personas ❤❤❤
Mucha suerte, en espero que toda salga bien.
Hot but pretty generic like their dressings😂
So glad this disgusting garbage propaganda is finished and soon to be completely irrelevant.
Is there a final solution? What are you talking about? Is anybody hurting you??? Why are you so intolerant?
@ihaveissues7503 I don't have to tolerate this cultish bullshit and I don't have to give anyone an explanation why. Especially some random dude or whatever you are on the internet. It sounds like you can't tolerate my view. This is the hypocrisy of the left. So glad this clown world is coming to an end. 🤡🌎
I keep trying to block these ads, but they keep popping up. So I figured I'd come to the ad personally to make it know that I'll pass. Leave me alone please
This ad is mentioned in Wikipedia about the plantasia album!
big ups SCS 100
Here, because of the woman from X who got stuck in an elevator and drank Diet Coke..😂 lmaoooo
Go Woke Go Broke
DEI sucks.
Was they hired
9psl
😡There is no such thing as good witches
red ford raptor vs brain damage ford raptor
At least they know their customers now!
4 Mal nein und trotzdem zur Legende in Deutschland geworden.
Daria Werbowy Romănia 2005
Trump is president 😂
Im doing a legacy challenge in the sims and most of my sims heirs are LGBTQ and ever once in a while I do have a straight heir and this is exactly what it feels like when i have a straight heir in the sims
QUEEEN !!!!
Who made this commercial?
It literally says it in the description of the video... It's a satirical PSA by The Onion from 2009.
Absolutely unreal creativity. LOVE the way this has come together and the message it stands for. Fantastic filmmaking :)
i hope all lgbtq people overcome their sins!
This is hilarious, also I don't find commercial homophobic, it's just two guys that didn't know they were going to kiss and they didn't expect that will happen.
This was beautiful, I saw the ending clip in a trans TikTok complation, and I'm so glad I decided to look up the short film. The cinematography is beautiful, and the actors tell the story without dialogue, this was beautiful, simply beautiful
ok so who is the seme you think?
Dude I've never had an add make me want to have Jameson so much.
I wish I were a spice girl. So handsome.
LMMFAO FORD 💩💩💩💩💩💩👎👎👎👎
I love the split video transitions. I also love how they inspired athletes to carry on regardless of the situations or obstacles. Great video piece all together!!! Good Job Nike!!
And the Orlando fl police shut down and I bet they can not out dance me
Just came over to see if FORD deleted this video. Two years later zero sales.
It's a gay smoke before GTA v 😭✋
Woke multicultural garbage
Cry.
LGTV's
Great! Is this the dancers from Troy's Sivan videos?